Wawrzynowski,+Carolyn



Journal 6

http://1.bp.blogspot.com/-qKWuF5vQtLk/TlvCBxvp1LI/

This advertisement for Heinz ketchup very strongly emulates what the company is trying to say about the product. The designer attempts to persuade the consumer by showing the bottle of Ketchup sliced up into many slices of tomato to show that the product is healthy and made with fresh tomatoes. Also, the bottle and the background are red which can represent Ketchup and red is also a very noticeable color, so the advertisement is easily noticeable. Some persuasive techniques that the designer used in this advertisement are explicit claims and the big lie. They made the statement that "No one grows Ketchup like Heinz". This statement is not necessarily true and other companies probably do make their Ketchup in a similar way. The perception of the company is that they use natural and fresh ingredients that they grow themselves in their products. The target demographic for this company is people who use Heinz products as well as anybody that uses Ketchup.

http://www.bcreative.al/wp-content/uploads/2013/02/creative-print-ads-Powerade-Giant.jpg

This advertisement strongly emulates what the company is trying to say about the product. The designer is attempting to persuade the consumer by showing them that drinking Powerade will make you stronger and better than your competition. This is done by showing a man drinking Powerade with significantly smaller people trying to attack him. A subliminal persuasive techniques used in this advertisement is charisma. By showing one man larger than everyone else, it gives the assumption that Powerade will make you stronger. The perception of this company is that they are trying to create and sell a product that give you energy and strength. The target demographic for Powerade is any athlete or anyone who exercises.

http://1adt.com/wp-content/uploads/2012/02/creative-red-bull-print-ads-17-724x1024.jpg

In this advertisement for Red Bull, the designer is attempting to persuade the consumer by implying that Red Bull will "give you wings" and will really boost your energy to make you feel almost like an angel. This is done through the image of a Red Bull can with an angel wrapped around it. A subliminal persuasive techniques that are used in this advertisement is the use symbols. The symbol of the halo signifies an angel and makes the consumer immediately think of an angel when they see the advertisement, which in turn makes them think that the product will make them feel like an angel. The perception of the company is that they want to sell a product that will boost people's energy. Their target demographic is anyone who is under a lot of stress or works long hours such as a student or a working adult.

http://media02.hongkiat.com/advertisement_artwork_02/nike-meteors.jpg

This advertisement strongly emulates what the company is trying to say about themselves. The designer is attempting to persuade the consumer by showing a professional athlete using their product. The designer uses testimonial as a persuasive technique in this advertisement by showing a professional athlete. Another technique that they use is association. When looking at this advertisement you immediately think of winner and begin to associate Nike with winners. The perception of the company is that they are an athletic company that sells anything related to athletes. Also, they want their athletes to look and feel the best when performing. The target demographic for Nike is any professional or nonprofessional athlete. Any person who does some kind of exercise or training is also a part of their target demographic.

http://medialiteracyproject.org/sites/default/files/imagecache/fullnode/sites/default/files/images/Lays%20Bad%20Ad_0.jpeg

The designer of this advertisement is attempting to persuade the consumer by convincing them that Lays has the best potato chips and that there are no extra ingredients or additives in their product. One type of subliminal persuasive techniques that the designer used in this advertisement is explicit claims. The way this is used in this advertisement is that the ad claims that only salt and potatoes are used for the chips and that no other additives will be found in the bag, however this may not be completely true and there could be other things added to the chips that we do not know about. The perception of the company is that they want consumers to buy their product over other companies and think that Lays has the best chips. Their target demographic is anybody that eats potato chips.



Journal 5 http://allstar-advertising.com/blog/?tag=logo-design-branding-corporate-identity-brochures-letterhead-design-envelope-design-postcard-design-business-card-design

This corporate identity package has many successful elements to it. The company created a simple yet effective logo and incorporated the logo on each of elements of the corporate identity package. The colors chosen are effective as well. They go well together and make the logo and business package stand out. The blue and yellow on the edges of pieces in the corporate identity package make it feel and look professional. The alignment of the text on the pages also makes the identity package look very professional.

http://www.behance.net/gallery/D-Natural-Style-Corporate-Identity-Package/5817465

This corporate identity package is very unique and works well to be successful for the company. The design of the logo is very professional and the logo is included in each piece of the identity package, which keeps it professional. The idea of the designers including the swirls around the pages is successful and connects well with the name of the company that it is for. The placement and size of the text on each piece of the corporate identity package is done in a very effective and professional way, creating a successful corporate identity package.

http://www.semperfiprinting.com/corporate-identity-package.php

This corporate identity package is one of the most interesting ones. The logo chosen is creative and simple and is repeated on each piece of the corporate identity package. The idea of including key chains shaped like dogs and dog bones and business cards shaped like bones is unique and very successful for the company. You can tell right away that it is for a dog grooming company. The size of the text works well for the identity package and the placement of the text on the pages works well. The colors chosen also work well together and help to indicate that the company is for a dog grooming company.

http://maithatee.blogspot.com/2012/10/good-corporate-identity-package.html

This corporate identity package works well for the company. The logo is simple and effective. The colors and design of it work well for the intentions of the company. You can tell it is for a nursery. The logo is also included on each piece in the corporate identity package. The placement of the words on each piece works well and makes the package as a whole look very professional. The size of the text chosen is also very effective. The company name is large and easy to read, which is very successful for the company. The colors chosen for the background of each piece works well and the very faint trees in the background create an effective design for a nursery company.



Journal 4

http://www.davemanuel.com/images/best_buy_logo.jpg

http://www.brandsoftheworld.com/sites/default/files/styles/logo-thumbnail/public/032011/children_of_bodom_2.png

http://www.starspawn.de/carach.htm

http://images.wikia.com/adventuretimewithfinnandjake/images/c/c2/Pokemon-logo.jpg

http://desktop.freewallpaper4.me/view/original/7577/the-avengers-logo.jpg

I chose these logos because they are very successful for the different products, companies, and bands. Each logo has its own unique and identifiable characteristic that the author has incorporated. This makes these logos to be able to be recognized anywhere you see it, even if you only see a small part of it. Some of these unique characteristics include color choice, font style, and other added elements. All of the logos have some sort of stylized text incorporated in them. For example, the logo for Pokemon incorporates a unique font style. The band Carach Angren also utilizes a unique font style to draw attention to the logo. The creepy and almost branchlike letters create unique logo that fits with the style of the band. Another element that all of the logos include is some sort of color combination. The Pokemon logo uses the color combination blue and yellow which makes it easy to know that when I see the blue and yellow color combination it is for Pokemon. Also some of the logos incorporated an extra design and some did not. If a company utilizes an image right, the logo is very successful. It can also be successful without it. Both Children of Bodom and Best Buy included an extra image in their logo. These extra images make it easy to recognize the band or company anywhere. Whenever I see a yellow gift tag, I automatically think of Best Buy. In the other logos, no extra images were added to the design element, but they are still successful for the product. For example, in the logo for The Avengers, the letters were slanted and an arrow was made around the "A". This is a simple design yet it is still effective and makes for an easily identifiable logo.



Journal 3 Minimalism is an art movement and style of the twentieth century. It focuses on the idea of an artist reducing a work of art to the minimum number of colors, values, lines, shapes, and textures.

[|chrynatsuki.deviantart.com] Justine Gapate 2013 Phillipines

http://www.wiggz.com/paintings/minimalist-art-gallery/minimalism-artists.php Grant Wiggins 2006 Cleveland, Ohio

http://www.josephklevenefineartltd.com/NewSite/StellaRabat.htm#.UlbqBuxYvrR Frank Stella 1964 Massachusetts

http://en.wikipedia.org/wiki/Piet_Mondrian Piet Mondrian 1930 France

http://publicdelivery.org/sol-lewitt-wall-drawings/ Sol LeWitt 2004 Connecticut



Journal 2 http://www.metal-archives.com/bands/Amon_Amarth/

The text in this logo works very well for the band and connects to them. The band Amon Amarth is a viking metal band so the style of the letters in their logo fits well and relates to vikings. The style of the letters makes their logo easily recognizable and when you see them you know it is Amon Amarth. Also, the colors in the logo are reds and yellows. These colors are similar to the colors of fire and many of their songs and album covers have fire.

http://omikiron.angelfire.com/

The text in the logo for Ensiferum is very expressive for them. The style of the text helps to express that they are a metal band. The test style is also very unique and not like many other bands. The "E" and "M" in the logo are very different from most stylized letters and help to make the logo and text unique. Many of the band's songs are about battles and fighting or Finnish history so the text style helps connect the logo to the band and their style of music.

http://fr.wikipedia.org/wiki/Fichier:Finntroll_logo.png

The text style that Finntroll chose for their logo connects well to them and their style of music. They are a Finnish metal band and many of their songs relate to Finnish myths and history. This style of the text with the symbols inside the "F" and "L" helps to show that. The text shape is very unique with the different curves and shapes and the band itself is unique as well which is another reason why this text style connects well to the band.

http://claudiomarino.com/tag/watain/

Watain chose a very unique text style for their logo. It connects very well to the band and is very expressive of their style of music. They are a black metal band so the upside down cross as the "t" in their logo helps to show that. The "creepiness" of the letters and the way they connect together is another unique aspect for the text style and is another reason why it connects so well to the bands musical direction.

http://de.wikipedia.org/wiki/Datei:Wintersun_logo.png

The font that Wintersun used for their logo suits them well and really connects to their style of music. The letters are shaped in a unique way and create a circle in the center which is almost like sun, and the cool colors chosen for the font represent the winter. This really connects the text style to the band and their name.





Journal 1  https://www.google.com/search?hl=en&site=imghp&tbm=isch&source=hp&b...B450%3B261

This logo is for Design Swan and I chose it because it utilizes negative space well to create an image. The logo is an image of a "d", however, the negative space within the "d" creates another image. The image that is created is a swan. The swan created by the negative space represents the "swan" part of the company name and the "d" represents the "design" part of the company name.

https://www.google.com/search?hl=en&site=imghp&tbm=isch&source=hp&b...B615%3B443

I chose this image because it is a good representation of the use of negative space to create a another image. In this example, the main image, created with positive space, is two people holding hands and running. The artist of this image used negative space to create the image of a bird in between the two people.

https://www.google.com/search?hl=en&site=imghp&tbm=isch&source=hp&b...B350%3B350

I chose the logo for Adobe because it utilized negative space well. At first glance the image may appear to be three red shapes. However, the negative space between the three red shapes creates the letter "a". This letter "a" is used to represent the company name, Adobe.

https://www.google.com/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1843&bih=870&

The logo above is the logo for Emerald Dental and it utilizes negative space. The image first appears to be two letters, "e" and d". Within the two letters, in the negative space, you can see the image of a tooth. The use of negative space between the two letters to create a tooth works well with the logo as it is for a dental company.



https://www.google.com/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1843&bih=870&q=negative+space+design&oq

I chose this logo because it shows the use of negative space very well. The positive space in this logo is an "r". The artist of the image uses the negative space of the "r" to create the image of a duck. The "r" and duck together create the logo for the company Duck Rouge.



I chose this because Megadeth is one of my favorite bands