Caracciolo,+Austin

=__Journal 6__=

__[|http://www.creativebloq.com]__ Panasonic's print ad for their 3D tv is very successful and original. This

== = = [|http://blog.karachicorner.com/] This print advertisement clearly helps display what they are selling, and in a clever way. Goodyear sells tires that are used to "grip" the road and keep it stable while driving. The little kid resembles the tires made from good year and the controller is the road. Since the kid is holding it, it is "gripping" the controller just as the tire does to the road. Now this demonstrates how the tire relates to the child and the grip on the controller and it will never fall. But, while the ad demographics appear to be for younger audiences (because of the little child with the controller,) it appeals to older audiences because they are old enough to drive cars and they need to change them every-so-often for the grip and traction the road has between the tires. [|http://creativepool.com/] This Pringles advertisement shows in a funny way how their new potato chips are. The name of the chips are //Pringles: Hot and Spicy// and when people tend to eat hot and spicy things, it is relatively similar to eating something on fire. The person in this picture is breathing the fire because he ate the pringles, and the hot air that he creates keeps the hot air balloon up in the air as long as he keeps supplying the fire. Now based on that, the perception of the company is that those chips are spicy and they are so strong that they can keep you up in the air on a hot air balloon. This print ad showed to be one that is simple, yet but effective because the image isn't busy and a seemingly duller color scheme. The Pringles Hot and Spicy chips print ad is clever and gets their point across.

[|adsoftheworld.com/] This print ad for Sonim phones gets its point across in an obvious but very interesting manor. The description of the phone says that it is temperature resistent, and this photo perfectly shows that. The scene looks like a deep freeze over paris and the temperatures look sub zero looking at the persons hand. But, even though everything would seem to be destroyed, the phone is intact because it is "temperature resistent" so the cold temperatures wouldn't damage it. The dystopic background makes this phone appear to outlast anything that would normally take down any other phone. Based on the color scheme and mood of this print ad, the demographics of this would appeal to older people because the layout of the picture is dull and dark while kids enjoy lively colors and pictures that appeal to them. The print ad subliminally persuades the person to buy this because it shows that it could last through anything.

=__Corporate Identity Package__=

== = = =__Journal 5__= == [|http://www.draward.com/] This logo works very well for the company based on the colors, and symbols found on the multiple mediums of paper. Throughout the different mediums, there are different symbols like the wifi signals on the business cards and the mobile phone symbol all over the folder. Also, the opacity of the symbols helps you clearly see them on the folder but isn't too busy. Also, the business cards themselves are very simplistic and is only the text "telemobise" with the wifi signals coming off of the "e."

[|http://www.draward.com/] This corporate identity package works very well with what this company is for. For example, the color scheme of the items included in the package are black and white just like the only two colors that were in older movies. Also, the color scheme of the logo on the CD/DVD holder is using black and white to show the symbol by the negative space of the black. One of the only complaints I have with this package is that most of the words for the logo are found on the tiny dvd holder and as the heading for the papers. This also helps tie into how I like how the opacity of the old movie camera is to help show their logo for their company.

== [|http://maithatee.blogspot.com/] I feel as if this corporate identity package is great with helping to convey their company. The color scheme with the green shows up in all of the concepts of the like in the leaves of the tree and stick itself. Also, it is the primary color in the information sheet and their about us card. Not only that but the "Clark Brothers Nursery" with both of the leaves behind it is a constant that helps display their purpose and their art style. Just like the film package above, this package uses the opacity of the tree to become incorporated into their business card, the information paper and what looks like a brochure to show us what their company does.

[|http://www.draward.com/] This corporate identity package works as well as the other three have. for example, one way that this becomes successful is by having the simplicity of their logo that is found on almost everything they have such as their checks, tags, brochure, business cards, and their about our company items. Also, the opacity of the pictures helps the designs because it gives the different mediums of the package more texture and gives it a small design to itself. This corporate identity package is one of the best that I've seen.

[|http://maithatee.blogspot.com/] John's Bait and Tackle corporate identity package is very successful. This is because the design of the paper is a fish with the water and it is being baited by a rod, buoy and a fishing line with the "tackle" (worm) on the end. Also, the business card is basically the same design except shortened with the name and information on it. I like how they did the design on the paper because without it, there would be no design on the paper besides the name and that would look plain and boring. Also, I like the text that was used for the logo's design because it is like the text that you would find on the sides of boats. John's Bait & Tackle store has a very neat and creative corporate identity package.

= = = = = = =__Logo Design__=

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=__Journal 4__=

I believe that the NASA logo helps connect to the groups function. The NASA logo shows outer space and what looks to be a comet soaring in a circular path. I had chose this logo because NASA is a company where they study and make discoveries about space and it intrigues me. This logo has elements that are common in the others such as simplicity, use of limited colors, and use the negative space to help present the logo.

[|omgtoptens.com] I believe that the 007 design tells a lot about the James Bond Franchise. This is because the curved 7 along with the other shapes makes the shapes form a gun. I had chose this logo because I find the James Bond Franchise to be a very good series and is one of my favorites. The elements in this logo are simplicity, use of black on white (limited colors) to portray the gun, and using the negative space to help show the gun. [|purpleunions,com] Jelly Belly's logo helps connect to their company because the background of the text is a jelly bean which is what the company produces. I chose this logo because I enjoy jelly bellies and they have been around for many years. The elements of this logo are as follows: minimalism (the simple design of the jelly bean with the reflective yellow glares,) color scheme (to match the yellow rounded text with the yellow glare, and a pattern of colors (red and yellow.) [|http://floatingthought.co.uk] I believe that the NBA logo helps connect to their company because their simple yet effective design helps portray what they are all about, basketball. I chose this logo because as I was searching for company logos, this one caught my eyes because the designers used the negative space of the blue and red to form a basketball player dribbling a basketball in their left hand. The elements of this logo were using positive and negative space, and keeping the colors simple to red, white and blue. [|http://www.businessinsider.com] The Tostitos logo helps connect to their company design because they hid a design inside a design. I chose this logo out of the bunch is because I found the colors of the orange and yellow helped the text stand out along with the red tittle above the "i." The hidden design that I didn't notice until I looked closely was that the "t-i-t" part of the word "Tostitos" is two people holding a tortilla chip over a salsa bowl. The elements in this logo were using a common color scheme to portray what they are selling (tortilla chips) and to add the clever design of the people, chips and salsa to show what they produce.

=__Minimalism Design__= = = == = = =__Journal 3__=

__Minimalism__: An art style that was created in the Twentieth Century, and it is, "[A]n art movement and style stressing the idea of reducing a work of art to the minimum number of colors, values, shapes, lines and textures. No attempt is made to represent or symbolize any other object or experience. It is sometimes called ABC art, minimal art, reductivism and rejective art." I feel as if minimalism is a cover over the original image and simplifies the color but still helps you see what is trying to be conveyed. Also, it stops the busyness in the picture and helps you focus on the main picture.

[|http://www.clevelandart.org/] Artist: Pierre Mondrian Created: 1927 Location: The Cleveland Museum of Art, Cleveland Ohio

[|http://www.gallerywarhol.com/] Artist: Andy Warhol Created: 1966 Location: The Andy Warhol Foundation

[|http://www.moma.org/] Artist: Kelly Ellsworth Created: 1951 Location: The Museum of Modern Art, New York, NY

[|http://artsy.net/] Artist: Kasimir Malevich Created: 1923 Location: Russian State Museum, St. Petersburg, Russia

[|http://www.davidrumsey.com/] Artist: Carl Andre Created: 1976 Location: Detroit Institute of Arts, Detroit Michigan

=__Text Treatment__=

=__Journal 2__=

[|http://lushblackmail66.blogspot.com/] In this wallaper for the new Disney movie //Tron Legacy// there is some things about stylized text in it. The first example is that the color of the text is blue such as the light cycle and the disc that have the blue colored path behind it. Also, the letters are shaped like the form of the light cycle because they are all sets of shapes that make the letters "Tron." == [|geekynerfherder.blogspot.com]

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I feel that the text is expressive because it helps convey the movie title better. With the text that the creator used, it makes it seem that the "Back" is going backwards (like in time) while the "to the Future" is heading forwards(like in time). Even thought it may not seem that important it is relative to the movie because the car that is used (DeLorean) had a motion similar to the text. Lastly, the color of the text resembles the color that the fire that shows up when the DeLorean is speeding into another point in time.====== [|www.zazzle.ca]

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By having the stylized text such as this, it is easy to tell that this is for a hockey team. Besides the hockey stick and the hockey puck, the word "Blades" also coveys the hockey team sense because the "L" in the blades looks like a skate blade. Also, the rest of the word blade looks like a skate that a hockey player would wear while playing and practicing.======

[|ps3trophies.com]

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This logo for the game //Dollar Dash// has a lot of stylized text in it. First, the "S" in the Dash part of the logo is a money sign. This resembles the three main characters who are bank robbers and are in it for the cash. Also, the text of the Dollar is a gold color which is another thing that thieves tend to go after and sell for large amounts of money. Lastly, the green text of the word dash is a similar color to the money flying around in the air.======

== [|wallad.com] This wallpaper for the movie //Harry Potter and the Half-Blood Prince// has a lot of stylized text in it. The text color almost blends in with the lighter colored clouds in the background. Also, the text shape of the lightning bolts resembles the shape that is found on the forehead of Harry that was left after Voldemort tried to kill him. = = = = =__Positive and Negative Space__= = = ==

=__Jo____urn____al 1__=

[|http://3.bp.blogspot.com] In this picture, the designer used the negative space in a very creative way. She/he used the negative space in this one as a focal point because when you look around the object, you can see the word, "Negative." Also, the bottom 5 rows make the letters of the alphabet.

[] The artist of this drawing had incorporated two drawings into one. At first it my just seem like an enclosed area with the huge skyscrapers surrounding it with two black clouds in the center. But, the negative space reveals the Alien from the Atari classic //Space Invaders.// [|http://behance.vo.llnwd.net/] In this piece of art, the artist showed their craftiness and dedicated it towards New York City. In the blue, green and red it forms the letters NYC (New York City.) But, in the white space under the letters N and Y, it forms the three most famous buildings and statues in New York.

[|pfunderland.com] In this piece of art, at first the focal point is on the top of the art with the knight and horse in black. Farther down the picture there are figures that go the opposite way and are the silhouettes of a knight on a horse in white. Finally, all the way down at the bottom of the work is the complete version of the knight and horse in white and a silhouette of the horse and knight in black.

[|pfunderland.com] This picture is similar to the one up above it. But in this one on the top it shows the birds that are flying in a pack and start to lose detail as they start to dip in the black. Once the final set of birds is in the black half of the picture, there are outlines of a fish like creature. Finally at the bottom of the picture, it shows the completed and detailed version of a fish.

Positive Space: Positive space is the certain part of the art where the subject is. Negative Space:Negative space is the rest of the art where the subject dosen't occupy.