Gernander,+McKenna

Journal 6 Source: http://www.cantechonline.com/3494/news/canned-food-is-bursting-with-life/

The designer is trying to persuade the customer that their beans are made of only natural ingredients by showing the beans falling in the can, directly from the bean stock, without any added preservatives. There aren't any subliminal tactics evident other than the fact that the beans probably did not go directly from the bean stock into the can, but there is only a select few that wouldn't realize that. The design is also very natural. There is no bright colors or designs in the background, just beige, and that tries to further the customers belief that their beans are all natural. Their graphic is targeted towards the consumers that would be concerned about how natural the beans are. Source: http://www.bmxunion.com/blog/daily/print-ad-wethepeople-2013-curse-complete-bike/ The designer is trying to persuade the consumer that using a bike is "a push in the right direction", in the sense that using a bike is more enviromentaly-friendly than taking a bus or driving a car. The designer's word choice is subliminal in the way that "a push in the right direction" relates to pushing the pedals when you ride a bike. You probably would not have noticed that play on words unless you paid attention to the advertisement. The perception of this organization is that riding a bike is a much better alternative to fuel-powered vehicles in numerous ways; personal health and the sanity of the environment, among other reasons. Their target audience would be people who are concerned about the environment, they would enjoy their sympathy towards mother earth. Source: http://tower88.com/2013/07/18/grey-group-canada-moms-demand-action/

The designer is trying to persuade the viewer that gun control needs to be banned in America. The artist is subliminal in the way that you would imagine that the guns would be banned in America, considering they are more dangerous. They don't make it obvious that it is in fact dodgeball that is banned until you continue to read the smaller print, and that is how the designer achieves the subliminal technique. The perception of this company is that somethings that aren't a real threat to the lives of children are banned, but guns are not, and that gun control should be viewed as first priority. Their target is really everyone, but more exclusively parents. Parents' protective nature will kick in, leading them to support this company. Source: http://www.meltyfood.fr/le-ketchup-d-ou-vient-il-galerie-322683-985215.html

The designer is trying to persuade the consumer by giving the consumer the impression that the ketchup is just as natural as the tomato, by making the container look as though it was sliced like a tomato and giving the top a stem. A subliminal tactic used in creating this work of art is the fact that this image is not in fact what the real bottle looks like. The design achieves this perception by giving the abnormal tomato a Heinz label. The perception of the company is that the ketchup is so natural that it might as well be entirely made of tomatoes. Their target audience would be the consumers who care whether or not there are added preservatives and how natural the product is.

Source: http://www.newyorkfestivals.com/worldsbest/pieces.php?iid=436338&pid=1

The designer is trying to persuade their customers that their cars are so safe that it's easy to look behind you while you are still looking forward with their mirrors. There is a subliminal tactic used in this piece of work and that is that although it is one person, they photoshopped this picture so that it looks like he's looking two different ways with one face. The designer does this by moving the nose in two directions, then the natural symmetry of the mans face creates the rest of the illusion. The perception of this company is that they have great mirrors that help you look two ways at once better, making their cars safer. Their target would be people that are concerned about not being distracted while driving and being safe drivers. Corporate Identity Journal 5 Source: www.psomadesign.com I chose this corporate identity package because I really enjoyed its colors. They are warm, making you feel welcomed and wanted, inviting more consumers to purchase/do business with this company. I also like the text that they used because it looks like it was handwritten, making this company look very personal, which draws consumers in for a more personal buisiness experience. Source: www.mm4solutions.com I chose this corporate identity package solely on the fact that it is very buisness-like. This corporate package makes it look like this company is ready to take on any task that you have because they are sophisticated. It also gives the consumer the impression that this company is very serious and will stay focused and dedicated to their task. Source: www.semperfiprinting.com I chose this corporate identity package because I enjoyed the small details of it. Details such as the water ripples, fishing line/pole, and the fish itself, made the corporate identity fun. Not only fun, but sophisticated as well. The text used also gave this corporate identity what it needed to be taken seriously by people interested in using their products. Source: http://www.123rf.com/photo_12959838_splash-logo-design-and-corporate-identity-package-including-logo-letterhead-business-card-envelope-a.html

I found this corporate identity package interesting because of its simplicity. It's just a splash, yet it gets its point across. It is an example of minimalism. The water describes the company very well, considering it's name is splash. I also enjoy how there is only 2 colors, white and blue. This is nice because it makes it very easy to look at/read.

Journal 4 Source: http://blog.kandrac-kole.com/?p=6887

I like this logo because it's simple and cute, I mean it's a little whale! This logo is successful because it is on the front of most Vineyard Vines products. That being said, people want to buy their products because they will have the whale on it, which does not only show off the fact that they purchases their item from there, but also lets them represent Vineyard Vines wherever they go! Source: http://www.topdrawersoccer.com/the91stminute/tag/gatorade/ The people who designed the Gatorade logo did a very good job expressing what the product will do for you, and that is why I enjoy it. There is a lightening bolt in the background, and lightening usually represents speed and energy. That is relevant to the product because it is supposed to give you energy and help you be faster during your performance, whatever it may be. Source: http://momitforward.com/tostitos-giveaway-win-cinco-de-mayo-entertaining-party-pack

I really enjoy the Tostitos logo, it's very creative. If you look in the t's there are a person holding a chip over the i, in which the dot is a salsa bowl. You don't notice it right away, but once you do, you start to appreciate the quirkiness of the logo.It also uses bright colors, which make it Source: http://www.rewmag.com/coca-cola-epa-green-power-success.aspx I chose this Coca Cola logo because it is is a classic and recognizable logo. No matter where you live or how much money you have, you would recognize this logo and know what it represents. That is why I believe that it is a successful logo. It has been around for more than 100 years, and anything that lasts that long must be good. Source: http://www.happyendings.us/chilis.htm I enjoy this logo because it isn't just letters, it also is a symbol. This is nice because Chili's is a family restaurant; people bring their children there. The idea to use a picture as the logo makes it possible for younger kids who can't read to recognize the name. This just furthers chili's actions towards being a family friendly restaurant. Journal 3 Minimalism- A form of artwork in which the artist chose to get their point across or show the main idea of the piece using the least amount of colors, shapes, ideas or movement as possible. Minimalism does not use representations or symbolism. Source: http://abduzeedo.com/excellent-minimalist-photography Artist: Paulo Gabriel Antunes Date: 2010 Place: Source: http://technabob.com/blog/2012/02/08/mario-and-link-minimalist-art-focuses-on-their-heroic-torsos/

Artist: Justin D. Russo Date: February 8th, 2012 Place: Source: http://design.oamahou.com/graphic-design.html Artist: Outmane Amahou Date: August 2012 Place: France Source: http://donovanolson.wordpress.com/tag/minimalism/

Artist: Donovan Olson Date Created: November 27, 2011 Place: San Marcos, California

Source: http://www.archieli.com/art/minimalist-black-and-white-photography-by-hossein-zare/ Artist: Hossein Zare Date Created: August 2012 Place:

Journal 2 Source: commons.wikimedia.org

Blu-Ray disks are set apart from regular DVD's because of not only it's capabilities, but it's speed. The text in this logo is slanted, giving you the illusion that it is moving fast, just like the Blu-Ray disc does. This illusion of the Blu-Ray logo moving forward also implies that it is ahead of the game compared to other DVD's. Not only that, but the logo's text is blue, hence "Blu"-Ray. Source: www.internetretailer.com The Vera Bradley company sells almost anything you could think of with their beautiful signature flower prints on them. Their designs aren't too crazy or extravagant, but simple and elegant. Their logo signifies this as well. It looks as though it is just a signature, plain and simple. It also has a elegant touch to it as well, with the curls and the extra extensions on some letters. Source: tardis.wikia.com

I believe that the Disney Channel logo is a very good example for creative fonts. The word "Disney" is made with a fun, curly font, that will bring in the attention of small kids. This was a very good move, considering that all most all of their profits are from children, and bringing in more children will only help them. The swirly letters also create a staple for this logo. If you cover the middle swirl part of the "D" in this logo, it looks like a completely different logo, one that is not the same as the original logo. SoSourceSSdsc Source: fontmeme.com

I chose the Girl Scouts logo, because although the text is very simple, if you think outside of the box, you will make new connections. The "g" and the "s" at the beginning of each word should be capitalized, but they aren't. This is probably to show people that girl scouts isn't too serious, just fun. Also, the letters are very rounded, and not so rigid. This also goes to show that they aren't to worried that adults are drawn to it, but that children can believe it will be fun.

Source:

morganrlewis.deviantart.com

Looking at this text, you can see that it has two different fonts. The "the" font is different then the "joker" font. The "the" font is very straight, rigid, and sets a serious mood. The "joker" font is curly, wacky and fun. The difference in the font almost splits the text in half, one side serious, and the other side fun. Also, the "the" text is smaller that the "joker" text, making the "joker" text stand out more than it already does. Unit 1: Positive and Negative Space

Journal 1 Source:

http://www.logomoose.com/logo-design/pelican/

This Pelican logo has a 'p' in the positive space. This obviously stands for the company's name. In the negative space of the 'p' you can see the silhouette of a pelican.



Source:

http://sixrevisions.com/graphics-design/popular-logos-with-hidden-symbolisms/

The Baskin Robins logo is mostly blue, but part of the what you thought was just the initials of the company, is pink. If you look in the pink part of the logo, you will see that it creates the number 31. This represents the 31 flavors of ice cream Baskin Robins serves, one for every day of the month. Source:

http://sixrevisions.com/graphics-design/popular-logos-with-hidden-symbolisms/

The Toblerone logo is a mountain if you look quickly, but if you take a closer look, you will see something else. In the negative space of the mountain there is a bear, standing on its hind feet. This is because the bear is the symbol of the city Berne, in Switzerland, where Toblerone is produced. Source: http://ctsportslaw.com/2009/10/22/hartford-whalers-trademark-who-owns-the-rights/

The obvious points in the Hartford Whalers logo that stand out right away, is the green 'w', representing the Whalers part of the title, and the whale tail above it. But what you probably don't see, is in the negative space in-between the 'w', is the letter 'h', representing Hartford.



Source: www.digitaltrends.com The NBC logo is an example of a negative space logo. The colored parts are supposed to be feathers from a peacock. Then if you look closer, there is a small piece of the purple feather that is missing. This is supposed to be the head of the peacock. Altogether, this logo is a peacock with it's wings spread wide open



Source: http://www.forbes.com/fdc/welcome_mjx.shtml

I chose the Lululemon Athletica logo because I like their products.