Ryan,+Rachel

Unit 6 Print Ad

Journal 6 Find 5 examples of "print" advertisements that you feel strongly emulate what the company is trying to express about themselves or their product. For each advertisement answer the following: How the designer is attempting to persuade the consumer? Are there subliminal persuasive tactics evident in the ad? How does the design work to achieve this? What is the perception of the company? Who is their target demographic/audience? Source: [|www.coloribus.com] What I think McDonalds is trying to present that they have the best fries for a fast food restaurant because they the fries are all gone after the costumer gets a hold of them. The target of there audience is the people of America that are okay with eating fast food. I thought this was a creative way of expressing there ad for there fries. It persuades the consumer because they started as a real potato and then they are turned into amazingly good french fries.

Source: http://picsbox.biz/ This advertisement is presenting the fact that coca-cola is the most refreshing drin. The way the company does this is presenting the polar bear with the coca-cola in his hand making the consumer believe it is cold because of the polar bear. Also, I think the polar bear is really cute and that had also drawn me to this advertisement. This advertisements target is for people old enough to drink soda and even though it is a polar bear and fuzzy, the advertisement works for all ages.

Source: [|mediadecoder.blogs.nytimes.com] What this print advertisements trying to get its point across is the fact that Jeeps are good cars to be driving. The way that this is presented it by the fact that the basketball player is standing next to the Jeep, and the words that are on the advertisement itself. The advertisement is targeting at people who can drive and they get there point across that Jeeps are very good cars to drive in any situation.

Source: [|advsoc2013.wordpress.com] I thought this advertisement was interesting because the m&m's are not wearing there colors. The point that this advertisement is trying to make is that chocolate is better when you eat it as m&m's. The design does a good job of trying to get the consumers to eat the m&m's because there faces make you feel like you should eat them and not just regular chocolate. The advertisement is really aimed at anyone that eats chocolate.

Source: [|www.nydailynews.com] This advertisement is getting people to eat the tacos because they are doritos flavor. The way they do this is by saying that they are loco for doritos locos tacos. This is a fun way to get people to eat the tacos. Once again, this advertisement is aimed at people that first eat mexican food and who like to eat sort of a face food type of food. The taco is placed in the doritios bag to give it the doritio taste.

Unit 5 Journal 5

Creating a Corporate Identity Package Research on the internet and find 4 corporate identity packages (business card, letter head, envelope) that you find interesting. Write a paragraph identifying the elements of their design that make them successful? Things to possibly consider : did they repeat an element from their logo within the design of their corporate identity package; the designers use of color, changes in opacity of objects, alignment of text, size of text, etc.

Source: http://www.infokingsoftware.com/packages/corporate-identity-package/ This corporate identity package is successful because the area is not to crowded and the colors are limited and soft. The logo is represented on all parts of the package making it known where the letter is coming from or what the business is based off of the card. The siz of the text is not to big and not to small, overall, the parts of the package work well.

Source: http://kmacalpine.com/gallery/corporateidentity.html This corporate identify package is much more plain than the others. This identify package contains its logo making it aware of what the business is. Also, this corporate identity works even though there isn't much color, the black and white still works well. WIth the corporate identity not being as busy as other with colors, the point is easily gotten across of what the company is.

Source: http://www.mannadesignworks.com/nj-graphic-design/nj-logo-branding-design-portfolio-static.php I like this corporate identity because the logo is faded in the background as well as a smaller and modified version above the "I" The colors blue and orange look good together, making the title pop. This identity package doesn't have as much color as the first one, but it still has elements where it stands out and makes the package different.

Source: http://www.infokingsoftware.com/packages/corporate-identity-package/ Just like the first package, this package has bright colors to make there logo known. Even though the colors are bright and pop, its not overboard. The logo and the title of the company are apportioned to each other. Also, i like this package because on the letter, the contact information isn't on the top, but it is on the bottom. I like this better because when you finish reading a letter and you have any questions or have to contact someone the information is right there for you.

Unit 4- Logo

Journal 4

Find 5 logos you connect to or feel are very successful for a product, company or other group. Write, explaining why you chose the logos; what design elements the 5 logos may or may have in common. Things to discuss might include colors used, the design, use of space, humor or wit used in the design. Remember to site your sources.

Source: http://theinspirationroom.com/daily/2012/twitter-logo-redesigned/ This is the logo of twitter and I feel it is successful because the title of the company is twitter and when you post something thing it is called a tweet and that is the sound that a bird makes. It connects because the bird makes the noise of a "tweet". The logo is very simple, but it still gets the point across of what the company is about.

Source: http://vandelaydesign.com/blog/design/logo-design-keys/ This is the logo for Target. I do think it is successful because since the name of the store is target, it makes sense to have the logo as a target. Even though the logo doesn't have words, you are still able to understand what the company is. The bright color of red makes it stand out and be a big target and easy to understand.

Source: http://g8ors.blogspot.com/2010/01/zelda-rubinstein-crosses-rainbow-bridge.html This is the logo for skittles. Since the colors of the skittles are taste the rainbow, that is there logo. The logo explains that the candy is colorful by comparing it the rainbow. This logo using more words then an actually logo, but you are still able to understand the product and the colors of it are colorful and attract attention.

Source: http://www.sustainablenorthwest.org/blog/posts/instagram-offers-fresh-lens-on-rural-opportunities This is the logo for instagram. Instagram is an app on the iphone for pictures and videos. The logo represents the company well because to post the pictures and videos, you need to have a camera. The colors are different because you would not expect to see a brown camera, but it still works and states its point of what company/app does.

Source: http://gwynniebdesigns.blogspot.com/2013/09/nike-logo.html This logo works for Nike because there logo is "just do it." the check mark connects to there saying of just do it because normally after you do something, you put a check mark next to it. The product logo is successful because when you see a check mark, you automatically know is it design by Nike. You don't need to see the words to know what the designer is. Overall, the logo is very successful.

Unit 3 Journal 3 Define Minimalism using the website artlex.com. Write a sentence or two, in your own words describing this art movement. Then using Google, find five artworks that are examples of minimalism. Post your definition and the five artworks to your wiki. Label each artwork with the resource (web address), artist name, date created and location.

Minimalism- style stressing the idea of reducing a work of art to the minimum amount of colors, shapes, values, lines, and textures. Does not represent a symbol or any other object.

Source: http://www.thecoolist.com/minim-minimalist-photography-by-hengki-koentjoro/ Artist: Hengki Koentjoro Location: Indonesia Date: N/A This is a good example of minimalism because there are few colors with not a lot going on. There are not many lines or shapes or activity. The picture itself still has movement to it.

Source: http://www.steve-z.com/black-and-white/ Artist: Steve Zdawczynski Date: December 22, 2009 Location: Zihuatanejo Bay, Mexico This is a good example of minimalism because there are not many colors. The photo doesn't have many shapes and it does not represent a symbol or object. I think this image is effective with its movement.

Source: http://nlwirth.com/photography/zenscape-minimalism-study/ Artist: Nathan Wirth Date: 2012 Location: Drake's Beach, Point Reyes National Seashore, CA

This is a good example of minimalism because there are not a lot of colors as well as shapes. Most of the objects in the photo are at the bottom. The background of the image does not have much activity or details. The moon in the image is peeking through the dark sky.

Source: http://onlyhdwallpapers.com/art/19-minimalism-textures-sendspace-com-file-10pc9m-desktop-hd-wallpaper-335059/ Artist: HD Wallpapers COmpany Date: 2012 Location: N/A This is a good example of minimalism because of the choice of color. There is not a lot of movement and the only movement is in the bottom right hand corner. In the photo, there not a lot of lines or much going on, but the image is still effective or meaningful.

Source: http://www.decodir.com/2011/01/impressive-minimalist-architecture-photography-kevin-saint-grey/minimalism-architectural-building/ Artist: Kevin Saint Grey Location: N/A Date: N/A This image is a good example of minimalism because there are not a lot of shapes or textures. The image is black and white meaning is does not have many colors. This image with the building does not have a special/important meaning, meaning it is minimalism. I think the white around the building makes the image more interesting with its design.

Unit 2



Journal Unit 2

Expressive Text

Find 5 logos that use a stylized text to express the sentiments, theme or mission of the company, brand, musical group or organization. Label each image with the URL and designer if available. Write a paragraph (5 sentences) that explains why you feel the text is expressive and if you feel it connects to the company/band/organizations theme or mission.

Source: http://static1.businessinsider.com/image/518a9e24eab8eaf379000017/15-corporate-logos-that-contain-subliminal-messaging.jpg

This is an example of a stylized text to express the company of Tostitos chips. This logo is expressive because the people in the last two T's have people dipping there chip into the bowl of salsa make out of the letter i. This is how it connects to the product of chips. I chose this logo because I thought it was interesting with the way it expressed the chips and salsa.

Source: http://farm7.staticflickr.com/6189/6125153772_916a416f3a.jpg

This is an example to express Disney because when I think of Disney I think of magical and bright place that is happy and full of characters to make your dream come true. The letters flow which make it seem like it is being written by a wond. I chose this image because I love Disney and it expresses the message of being magical in its design.

Source: [|pulsosocial.com]

This is an example of excessive text because ebay is a website to buy or sell items of any size or any category. The ebay logo is made up of upper and lower case letters giving it the expressive text of things in different sizes. Also, the different colors give it more of an expressive feel. I chose this image because the company is represented by the the differences in what people choose to sell or buy.

Source: [|isambie.blogspot.com]

This is an example of expressive text because this movie is about a girl that is in outer space with a couple of her friends and trying to save something back on earth. The text of this title makes the letters seem to pop off the page. Also, this text is excessive because the glow of the letters. I chose this picture because this is one of my favorite original disney movie.

Source: www.wired.com

This is an example of excessive text because the characters Phineas and Ferb are the main characters and there bodies/faces are being made up in the first letters of their name. Its a cool effect that the text is made up of them and describes the show of them creating many different things. I chose this picture because I used to love watching this show years ago.

Unit 1



Journal Unit 1 Using the internet, find 5 works of art that utilize negative space as part of their design. Under each image write a short paragraph explaining how the designer used negative space to enhance their design. Post each image to your journal 1 page, be sure to label the image with the source (URL where you found it).



Source: http://www.flashuser.net/

This is a good example of negative space because the letter "H" in shift is created by two arrows. The other letters around the H created by two arrows creates the negative space. Some eyes tend to lead to the letter, or the arrows. The reason I chose this picture was because this is one of the images that i used that did not have a black background.

Source: [|unit4][|ctaa][|d.blogspot.co][|m]

This is another good example of negative space because the negative space would be the women's face created by a man playing the saxophone. Negative space also helps create two images in one. The mans music is an eye along with the bottom of the saxophone. It enhances the two images. The reason I chose this picture was because I thought that the guy was interesting in using an instrument to create a women's face.



Source: [|www.logodesignlove.com] This is an example of negative space because the black shading helps the viewer can able to tell that the image is a panda. The negative space in this picture is white, but with that the picture stands out and you are able to tell what the image is. The reason I chose this picture was because I thought that the panda was cute yet it still demonstrated negative space.



Source: [|inspiredm.com] This is another example of negative space because the image is a key, or the image could be a city skyline. The negative space created by the black allows the viewer to see the picture in more than one way. It all depends on what the eyes are drawn to first. I chose this picture because i think it is creative that a key could create a city skyline as well.



Source: [|www.skyboxcreative.com] This picture looks like it is the apple logo, but if you look closely, the negatived space has created the face of the creator of Apple. Negative space in this picture gives it more of a creative feel instead of just an Apple logo. The positive space of the white apple allows the eyes to be drawn to the negative space of the image that it is creating. I chose this image because I thought it was more interesting than normal.

Source: [|www.glogster.com] I chose this logo because the Red Sox are my favorite baseball team.