Lostocco,+Samuel

__**Journal Unit 6**__
Source: http://media.creativebloq.futurecdn.net/sites/creativebloq.com/files/images/2013/04/dallas.jpg Here, the company is trying to promote its healthy food products, while also trying to inform the viewer that there food is very satisfying. The send this message to the viewer by putting vegetables into a french fry container, while using the same colors that McDonald's uses. This shows how their food is a better alternative to popular junk foods that many people consume. In this ad, they are trying to reach out to anyone who is trying to make healthier decisions with what they eat.



Source: http://www.heinzcocktailsauce.com/img/print_ad_large.jpg In this print ad, the designers are trying to promote the flavor of their shrimp sauce. They claim how Heinz will make any shrimp have huge flavor, no matter the size of the shrimp that is being eaten. They promote their ideas by creating the subliminal message of how eating shrimp would not be complete without their sauces. They also make the sauces stand out by using a white background. Lastly, they are trying to reach out to people who enjoy dining elegantly.

Source: http://pelfusion.com/wp-content/uploads/2009/11/fight-gossip-print-ad.jpg Here, the advertisers are trying to express how gossiping is a dirty "virus" that spreads quickly from one person to the next, getting dirtier and dirtier in the process. They also create the message of how even if you are not the one spreading rumors, you still become infected, in the sense that you will believe what you hear, and spread the rumor, which may not be true, to somebody else. The creators of this advertisement are clearly targeting teenagers, since they used two teenagers in the print ad and also because teenagers are notorious for spreading rumors.

Source: http://images4.fanpop.com/image/photos/23500000/Sofia-s-Diet-Pepsi-Print-Ad-sofia-vergara-23583829-738-1000.jpg This advertisement does a great job showcasing how Diet Pepsi is a great soft drink that will refresh you when you are hot, while keeping the pounds off of your body.They are trying to appeal to women concerned about their physical image. By having an attractive skinny women drinking the Diet Pepsi, the viewer is demonstrated how they can still drink the beverages that they enjoy and keep their own beautiful image themselves.

Source: http://cdn.pouted.com/wp-content/uploads/2013/02/print-ad-funny-vw-teddy.jpg This advertisement is showing how the new Volkswagon has enough room for your family plus additional items that they would enjoy bringing. The advertisers were targeting young family's who are looking for a new vehicle that can accommodate the needs of their family. In addition, the creators of this print ad added humor to this advertisement in order to create a warm tone to their image, which is what most family's are looking for.

__**Journal Unit 5**__
This is the corporate identity package for my home theater business.

[[image:http://4.bp.blogspot.com/-94XnS-K3juU/UH1EohOZ1LI/AAAAAAAAAH4/EmL_n0eqOwo/s1600/clarkLG.jpg width="267" height="267"]]
Source:http://4.bp.blogspot.com/-94XnS-K3juU/UH1EohOZ1LI/AAAAAAAAAH4/EmL_n0eqOwo/s1600/clarkLG.jpg

[[image:http://www.bizintegrated.com/wp-content/uploads/2010/01/Corporate_Identity_Package_by_ezz5.jpg width="217" height="301"]]
Source: http://www.bizintegrated.com/wp-content/uploads/2010/01/Corporate_Identity_Package_by_ezz5.jpg



Source: http://www.mustanglist.com/ml_images/194/Corp_Identity_HR/Bait_Corparte.png

Source: http://www.crazyfingers.com/images/services/branding/CIP.jpg

All of the corporate identity packages that are shown above are all successful examples due to many factors that the artist incorporated within the design. First of all, every identity package displayed above sticks to a specific color scheme that helps promote the idea and overall tone of the company. In addition, any pictures or gadgets that the corporate identity package includes is directly related to their company. For example, John's Bait and Tackle has pictures and key chains of fish, which is quite appropriate, given his company. Lastly, the pictures help with the success of the package because it makes it easier for the viewer to quickly understand what is being sold.

__Journal Unit 4__
__Company Logo__

Possible Company Names... 1.) Movie Knight 2.) Cinema Sales 3.) Theater Builders

My company will sell products needed to create a home theater system. Such items will include TV's, monitors, projectors, speakers, seating, concession equipment, movies, and posters. The types of each product will range with choices in order to have a variety of prices, based on the buyers budget and needs. I will also sell concessional equipment and posters for those looking to make a lobby. Source: http://www.visaliadoor.com/wp-content/uploads/2013/09/home-theater-seat-1.jpg



Source: http://www.hometheatersolution.com/images/RB61SYS400x400.jpg



Source: http://www.cinematechometheater.com/images/TheaterRoom1.jpg

Source: http://www.hersheys.com/assets/images/dot_com/Hershey-Logo-Share.jpg

Source: http://caregiverswithhope.com/wp-content/uploads/2013/09/Mcdonalds_logo.png

Source: http://www.slashgear.com/gallery/data_files/7/4/New_Line_Cinema_logo.jpg

[[image:period7f2013/NFL_Logo SL.jpg width="203" height="155"]]
Source: http://www.sports-logos-screensavers.com/user/NFL_Logo.jpg

Source: http://wp.streetwise.co/wp-content/uploads/2011/05/dunkin-donuts-logo2.jpg

When one examines the five logos displayed above, they will realize how successful the designs were in regards to their company and product. For example, at a quick glance at the colors and overall designs of the logos, I can immediately associate it with the company. In addition, all of these logos chose to use a very minimal amount of colors, which helps the viewer easily connect color with company. Also, the McDonald's and Dunkin Donuts logo were similar in the sense that they both chose very bright colors that stand out in the viewer's face. In addition, it was very clever how most of these logos included a picture of an item that is closely related to their company. For instance, the Dunkin Donuts logo includes a coffee cup while the NFL logo and the New Line Cinema logo include a football and film reel, respectively.

__Journal Unit 3__
A minimalist poster for the children's book Stellaluna.

Minimalism is a very simple form of art that uses as few shapes, colors, and textures as possible, while also not creating any sense of symbolism. The shape(s) incorporated are also usually very quite large.



Source: http://franklloydgallery.files.wordpress.com/2010/05/craig_kauffman_untitled_1969_2293_1191.jpg This picture was created by Craig Kauffman in the 1950's and is located in Los Angeles.

Source: http://www.contemporaryartdaily.com/wp-content/uploads/2012/06/05-Donald-Judd.jpg This piece of art was created by Donald Judd. Location unavailable.

Source: http://www.artinlimbo.com/wp-content/uploads/2013/03/Flavin_Dan-Untitled.jpeg This image was created by Dan Flavin in 1973. Location unavailable.

Source: http://www.baeditions.com/jo-baer-artwork/jo-baer-amphora-single.jpg This piece of artwork was created by Jo Baer in 2004. Location Unavailable.

Source: http://2.bp.blogspot.com/-lZm3sOwkNkE/TlZ4bmOMXkI/AAAAAAAAAHk/avOpkVTrRG8/s1600/ellsworth+kelly.jpg This picture was created by Kelly Ellsworth in 1957. Location unavailable.

__Journal Unit 2__




Source: http://media.prologuefilms.com/projects/ghost-house-pictures/film/5.jpg Ghost House Prictures logo does a great job utilizing its text in order to create a message for its targeted audience. First of all, Ghost House Pictures is a movie company that makes horror movies. Thus, due to the fact that the writing is very misty and ghost-like, we are being told how the movies that they are producing are going to be of the horror genre and quite creepy. Also, the color of the text is a grayish-white shade, which is also symbolic of a ghost and terror. Lastly, it informs the viewer that they are going to be reaching out for an older audience to be viewing their movies.



Source: http://phantomcitycreative.com/wp-content/uploads/2011/11/Insidious-cover3.jpg Similar to the Ghost House Pictures logo, the logo for this movie does a great job displaying how the movie that they are advertising is going to be a horror movie. We can infer this due to the dark red writing which is on a black background. Plus, since the writing is red, one could think that it is supposed to be representative of blood. Furthermore, the writing in the word is very messy, which creates an unsettling atmosphere. In conclusion, this movie was successful in reaching out to the correct audience in order to promote itself correctly.

Source: http://cdn.blu-raydefinition.com/wordpress/wp-content/uploads/2011/11/BDDefinitionSharkboyLavagirl01.jpg The Adventures of Sharkboy and Lavagirl uses stylized text in its title in order to grab the attention of the viewer and also promote an effective message. It is able to grab the attention of the audience through the incorporation of the bright pink and blue in the text. Also, through the use of these friendly colors, one can assume that they are trying to connect with a younger audience of children. In addition, the creators of this logo stylized the two names by applying a shark fin in Sharkboy's name, and lava around Lavagirl's name. This is also an effective way to reach out towards the younger crowds.

[[image:Monsters University SL.jpg width="375" height="204"]]
Source: http://1.bp.blogspot.com/-O4skKqyviw4/Tc1pBAidvrI/AAAAAAAAFl8/DqZHigNpPgU/s1600/Monsters_University_logo_blue.jpg This logo for the movie Monsters University does a great job of utilizing its text in order to present the proper message from the company. For example, since this is a kid's movie, Disney chose to use a light blue color in order to make it even more kid friendly. This reflects Disney well since they make many kids movies. Also, by adding the eye of a monster in the "M," it reflects what the movie will be about. It also does a good job stylizing the text in the word "university" in order to make it look like average college text.



Source: http://logonoid.com/images/a-bugs-life-logo.png Here, Disney does a great job with stylizing its text in order to create the correct message for its audience. First of all, since A Bug's Life is a kids' movie, the creators smartly chose to use light, child friendly colors. It was also creative in the way that it incorporated the bugs within the text. This is also another effective method in grabbing the attention of the younger audience in which it is reaching for. Therefore, Disney was once again successful in presenting its message of how they create kids' movies.

__Journal Unit 1__


Source: http://steve-lovelace.com/wordpress/wp-content/uploads/2013/02/baskin-robbins-logo-in-helvetica.png Here the 31 Baskin Robbins logo uses negative space to incorporate a 31. By doing this, the company is able to subliminally inform the customer of their 31 ice cream flavors. It also allowed for the artist to use both of the colors that are found in the circle. -SL

Source: http://2.bp.blogspot.com/_5xllsxjsg8/To4Fa5zMBPI/AAAAAAAAAGs/7doUuwXCJR4/s320/bwneg.jpg Here the negative space allows the viewer of this picture to see two different cats. The negative space is used effectively because the viewer's eye is drawn to only one cat, rather than two. Also, due to the fact that the picture is black and white, it is less in the viewer's eyes. -SL

Source: http://webdesignledger.com/wp-content/uploads/2009/12/logos_negative_2.jpg Here, the artists was able to use negative space to create a house made out of martinis. By doing this, the artist is incorporating both parts of the logos name. It also allows the picture itself to speak for the name of the company, instead of having to actually read the actual name. -SL

Source:http://www.logodesignlove.com/images/negative/mouse-logo-design.jpg Here, this artist uses negative space in order to create two aspects to the image he made. At a first glance, the viewer easily can see the word "mouse" written, yet slightly covered. Then, when they look at it more closely, they realize that there is a computer mouse that is covering the word. Also, there is a dot for an eye, which makes the computer mouse seem more life like. -SL

Source:http://upload.wikimedia.org/wikipedia/en/3/34/NBC_logo_2013.png When one takes a quick first glance at the NBC television logo, they usually only notice the bright colors in the shape of tear drops. However, if they look closely, they notice that the colors are in the shape of feathers. Also, the artist used negative space in order to create the body of a peacock in the middle of the feathers.

Source:file://localhost/Users/11497/Desktop/SL-Limp%20Bizkit.jpeg This is the logo of my favorite nu metal band. -SL