Burton,+Jennifer

Journal 6 JB

http://www.google.com/imgres?imgurl=&imgrefurl=http%3A%2F%2Finspirationhut.net%2Finspiration%2F51-most-popular-print-ads-of-2011%2F&h=0&w=0&sz=1&tbnid=vAs6ppEA2mfMyM&tbnh=263&tbnw=192&zoom=1&docid=ntHc14drIq3mwM&ei=4j-vUsjUKNS2sAT3tYHwCw&ved=0CAIQsCUoAA

This print ad is trying to persuade consumers to buy Heinz Ketchup. They're persuading them by advertising that their ketchup is very fresh and comes straight from tomatoes. They do this by creating the bottle of ketchup out of fresh red tomato slices. By having the fresh tomato sliced up, it looks like the ketchup is going to be healthy and organic. Their target is most likely health-conscious people, or mothers with young kids who want their children to grow up eating healthy.

https://www.google.com/search?q=print+advertisements&source=lnms&tbm=isch&sa=X&ei=iT-vUuf-FrHjsASP7ICQCA&sqi=2&ved=0CAcQ_AUoAQ&biw=1302&bih=864#facrc=_&imgdii=_&imgrc=IxDJtDJOLXn0kM%3A%3BP0UrXhPzcMx2JM%3Bhttp%253A%252F%252Fwww.jeffsextonwrites.com%252Fwp-content%252Fuploads%252F2012%252F06%252Fsmoking-2.jpg%3Bhttp%253A%252F%252Fwww.jeffsextonwrites.com%252F2012%252F06%252Fad-templates%252F%3B450%3B651

This print ad is trying to persuade people not to smoke. They are doing that by showing a woman who on her birthday is supposedly turning 42, but she looks like she's in her 90s. The ad is for a product to help quit smoking. The designer is trying to show that smoking cigarettes causes disgusting side effects such as yellowing hands and premature aging. They are saying if you keep on smoking, you will continue growing wrinkles and aging. They are probably targeting young smokers who are still self-conscious about their appearance. They want to convince them that smoking is not worth it. They definitely achieve the effect they are going for.

https://www.google.com/search?q=print+advertisements&source=lnms&tbm=isch&sa=X&ei=iT-vUuf-FrHjsASP7ICQCA&sqi=2&ved=0CAcQ_AUoAQ&biw=1302&bih=864#q=print%20advertisements%202013&revid=1227611882&tbm=isch&facrc=_&imgdii=_&imgrc=qEMhFsAXZxovWM%3A%3BB8Pp72tAazDvXM%3Bhttp%253A%252F%252Fmedia.creativebloq.futurecdn.net%252Fsites%252Fcreativebloq.com%252Ffiles%252Fimages%252F2013%252F08%252FMcDonaldsPotatoes.jpg%3Bhttp%253A%252F%252Fwww.creativebloq.com%252Fprint-design%252Ftop-print-ads-august-2013-8134162%3B535%3B707

This print ad is trying to persuade consumers to eat McDonalds french fries. They're persuading them by advertising that their fries are very fresh and come straight from potatoes. They do this by creating the box of fries out of a fresh potato with no visible salt, oils, or fat. By having the fresh potatoes, it looks like the fries are going to be healthy and organic. Their target is most likely health-conscious people, or mothers with young kids who want their children to grow up eating healthy. They are also targeting people who are always eating on the go and want to make sure their food is healthy.

http://www.google.com/imgres?start=94&biw=1595&bih=839&tbm=isch&tbnid=YP9tyrUoL0CWXM:&imgrefurl=http://2leep.com/news/83774/99/more/&docid=9QbfPOyW0hgVtM&imgurl=http://2pep.com/funny%252520pics/extreme%252520funny%252520stuff%252520cool%252520%252520images/AppreciationofcreativeadvertisingofPepsi_14D88/PepsiColasthemostcreativeprintads2.jpg&w=450&h=266&ei=s0SvUqbFKM7SkQeC14G4BQ&zoom=1&ved=1t:3588,r:14,s:100,i:46&iact=rc&page=4&tbnh=172&tbnw=292&ndsp=33&tx=249&ty=50//

This print ad is attempting to persuade consumers to drink Pepsi and not Coca Cola products. They do this by making the Pepsi look really refreshing to drink and the straw is just sitting in the can waiting for someone to take a drink. The can of Coke looks boring and the straw has hands on it that are resisting going into the can. It is trying to say that everyone wants to drink Pepsi and no one wants to drink Coke. I think their target are any soda drinker. They are trying to advertise that their product is the best.

//http://www.google.com/imgres?start=127&biw=1595&bih=839&tbm=isch&tbnid=lN2F8RY38_D16M:&imgrefurl=http://www.thewallofchampions.com/some-of-the-most-creative-print-ads-produced/&docid=pD60x-7FunNFTM&imgurl=http://www.thewallofchampions.com/wp-content/uploads/2012/11/1171.jpg&w=640&h=322&ei=s0SvUqbFKM7SkQeC14G4BQ&zoom=1&ved=1t:3588,r:32,s:100,i:100&iact=rc&page=5&tbnh=158&tbnw=316&ndsp=32&tx=185&ty=73

This print ad is trying to persuade consumers to buy the new Audi. They are doing this by showing a half cat, half cheetah. This is trying to say that the car is stylish and good-looking, but it is also reliable, strong, and can do any job you need it to get done. The ad says that the car is "8 cylinders when you need it. 4 cylinders when you don't." It is targeting new car buyers who are trying to decide what kind of vehicle to buy. They are saying that their car has it all: style, reliability, and comfort.

Unit 5 Identity Package in Illustrator JB



Journal 5 JB

http://www.featurepics.com/online/Corporate-Identity-Package-2184418.aspx

This corporate identity package is successful because the ladybug is repeated throughout all the uses. The logo is easily recognizable and appears on every product in the corporate identity package. This way they all fit together and can be recognized as going together.

http://ten26design.com/docs/BakedByBetsy.html

This corporate identity package is successful because the logo is repeated on all of the products. The color pink is also repeated on all of the products in different opacities. You can easily tell that they all go together for the same company.

http://www.featurepics.com/online/Cube-Logo-Design-2184168.aspx

This corporate identity package is successful because the logo is on all of the products. The purple cube is included on everything. It appears in different sizes depending on what it is being used for. But, you can still tell all of the products go together.

http://www.wcbsprintservices.com/design-tips/corporate-identity-packages/

This corporate identity package is successful because the logo is repeated on all of the products. They are all the same color. The size of the logo varies, as well as the alignment of it. It is still easily recognizable that they all are for the same corporation.

Unit 4 Logo in Illustrator JB



Journal 4 JB

https://www.google.com/search?q=successful+logos&source=lnms&tbm=isch&sa=X&ei=EnB6UtS_NsrTsASjrYDYBA&ved=0CAcQ_AUoAQ&biw=1889&bih=895#imgdii=_

I chose this logo because I feel it is very successful in advertising the product it is selling. It also is a very well-known logo, and almost everyone knows what this logo represents. The t, i, and other t shows two people holding a chip and dipping it in salsa. This directly relates to what they sell because their most popular items are Tostitos chips and Tostitos salsa. The colors used in this logo are warm colors which gives it a more "Mexican" look which is what the company is aiming for.

https://www.google.com/search?q=successful+logos&source=lnms&tbm=isch&sa=X&ei=EnB6UtS_NsrTsASjrYDYBA&ved=0CAcQ_AUoAQ&biw=1889&bih=895#q=burger+king&tbm=isch&facrc=_&imgdii=_&imgrc=pY9qtzLyiBl00M%3A%3BZcjK44P0wkbvmM%3Bhttp%253A%252F%252Fupload.wikimedia.org%252Fwikipedia%252Fen%252Fthumb%252F3%252F3a%252FBurger_King_Logo.svg%252F300px-Burger_King_Logo.svg.png%3Bhttp%253A%252F%252Fen.wikipedia.org%252Fwiki%252FBurger_King%3B300%3B300

I chose this logo because the way it is designed, the two yellow parts are the buns and the actual letters are the burger. This relates directly to their most famous seller, the Whopper. The colors chosen in this design are the three primary colors, so it keeps the logo pretty simple, yet it still stands out and gets its point across.

https://www.google.com/search?q=successful+logos&source=lnms&tbm=isch&sa=X&ei=EnB6UtS_NsrTsASjrYDYBA&ved=0CAcQ_AUoAQ&biw=1889&bih=895#q=girl+scouts&tbm=isch&facrc=_&imgdii=_&imgrc=bMqxZTc4r7REIM%3A%3BIUphFuVoMAaUMM%3Bhttps%253A%252F%252Fwww.myunitedway.org%252Fsites%252Fmyunitedway.org%252Ffiles%252Fgirl-scouts-logo1.png%3Bhttps%253A%252F%252Fwww.myunitedway.org%252Fgirl-scouts-greater-chicago-and-northwest-indiana%3B394%3B350

I chose this logo because it is very well known and it shows exactly what it is advertising. Everyone knows this logo represents Girl Scouts. The white parts of the logo are two female faces, and the green parts are their hair. You can clearly see two girls in this logo, but it is also very simple because it just uses one color.

https://www.google.com/search?q=successful+logos&source=lnms&tbm=isch&sa=X&ei=EnB6UtS_NsrTsASjrYDYBA&ved=0CAcQ_AUoAQ&biw=1889&bih=895#q=apple+logo&tbm=isch&facrc=_&imgdii=_&imgrc=DPD8eOzJpnq7OM%3A%3BkmpkyuduK6E7bM%3Bhttp%253A%252F%252F4.bp.blogspot.com%252F-Xfo71nu0fJQ%252FUI5-ygLSEuI%252FAAAAAAAAGsw%252FptSK_XqaaOw%252Fs1600%252FRussian-Christians-Demand-Apple-Change-Offensive-Logo-to-Cross.png%3Bhttp%253A%252F%252Fhms-somerset-co.blogspot.com%252F2012%252F12%252Fapple-logo.html%3B803%3B985

I chose this logo because everybody knows it. It advertises Apple products, and clearly the logo itself is an apple. The color is metallic and silver which makes me think of high-tech and quality products.

https://www.google.com/search?q=successful+logos&source=lnms&tbm=isch&sa=X&ei=EnB6UtS_NsrTsASjrYDYBA&ved=0CAcQ_AUoAQ&biw=1889&bih=895#q=logos&tbm=isch&facrc=_&imgdii=_&imgrc=O3ZJKHhzAxwIMM%3A%3BewX4W2Ib5B0EWM%3Bhttp%253A%252F%252Fbrandongaille.com%252Fwp-content%252Fuploads%252F2013%252F07%252FShell-Company-Logo.jpg%3Bhttp%253A%252F%252Fbrandongaille.com%252Flist-famous-oil-and-gas-company-logos-and-names%252F%3B800%3B742

I chose this logo because the design clearly relates to the product it advertises. It is a shell and it is for Shell gas station. I think the colors chosen make it seem inviting.

Stylized Text in Illustrator JB

Journal 3 JB

Minimalism is simplicity in artwork.

https://www.google.com/search?q=minimalism&source=lnms&tbm=isch&sa=X&ei=NOFWUr-vIIza9ASPkoHwAw&ved=0CAcQ_AUoAQ&biw=1889&bih=895&dpr=1#q=famous%20minimalist%20painting&revid=500318799&tbm=isch&facrc=_&imgdii=_&imgrc=VP9QOti1rx1ybM%3A%3BA_TTcVWpcCX0CM%3Bhttp%253A%252F%252Fwww.noupe.com%252Fwp-content%252Fuploads%252F2011%252F01%252F223.jpg%3Bhttp%253A%252F%252Fwww.noupe.com%252Fphotography%252Fminimalist-art-photography.html%3B550%3B481

https://www.google.com/search?q=minimalism&source=lnms&tbm=isch&sa=X&ei=NOFWUr-vIIza9ASPkoHwAw&ved=0CAcQ_AUoAQ&biw=1889&bih=895&dpr=1#q=famous%20minimalist%20painting&revid=500318799&tbm=isch&facrc=_&imgdii=VP9QOti1rx1ybM%3A%3B1M5dh4whpQehbM%3BVP9QOti1rx1ybM%3A&imgrc=VP9QOti1rx1ybM%3A%3BA_TTcVWpcCX0CM%3Bhttp%253A%252F%252Fwww.noupe.com%252Fwp-content%252Fuploads%252F2011%252F01%252F223.jpg%3Bhttp%253A%252F%252Fwww.noupe.com%252Fphotography%252Fminimalist-art-photography.html%3B550%3B481

https://www.google.com/search?q=minimalism&source=lnms&tbm=isch&sa=X&ei=NOFWUr-vIIza9ASPkoHwAw&ved=0CAcQ_AUoAQ&biw=1889&bih=895&dpr=1#q=famous%20minimalist%20painting&revid=500318799&tbm=isch&facrc=_&imgdii=VP9QOti1rx1ybM%3A%3BvhT1mFf52g7HeM%3BVP9QOti1rx1ybM%3A&imgrc=VP9QOti1rx1ybM%3A%3BA_TTcVWpcCX0CM%3Bhttp%253A%252F%252Fwww.noupe.com%252Fwp-content%252Fuploads%252F2011%252F01%252F223.jpg%3Bhttp%253A%252F%252Fwww.noupe.com%252Fphotography%252Fminimalist-art-photography.html%3B550%3B481

https://www.google.com/search?q=minimalism&source=lnms&tbm=isch&sa=X&ei=NOFWUr-vIIza9ASPkoHwAw&ved=0CAcQ_AUoAQ&biw=1889&bih=895&dpr=1#q=famous%20minimalist%20painting&revid=500318799&tbm=isch&facrc=_&imgdii=VP9QOti1rx1ybM%3A%3BNpX5SnuqkwsmfM%3BVP9QOti1rx1ybM%3A&imgrc=VP9QOti1rx1ybM%3A%3BA_TTcVWpcCX0CM%3Bhttp%253A%252F%252Fwww.noupe.com%252Fwp-content%252Fuploads%252F2011%252F01%252F223.jpg%3Bhttp%253A%252F%252Fwww.noupe.com%252Fphotography%252Fminimalist-art-photography.html%3B550%3B481

https://www.google.com/search?q=minimalism&source=lnms&tbm=isch&sa=X&ei=NOFWUr-vIIza9ASPkoHwAw&ved=0CAcQ_AUoAQ&biw=1889&bih=895&dpr=1#q=famous%20minimalist%20painting&revid=500318799&tbm=isch&facrc=_&imgdii=VP9QOti1rx1ybM%3A%3B0tnNTUrMVm0CNM%3BVP9QOti1rx1ybM%3A&imgrc=VP9QOti1rx1ybM%3A%3BA_TTcVWpcCX0CM%3Bhttp%253A%252F%252Fwww.noupe.com%252Fwp-content%252Fuploads%252F2011%252F01%252F223.jpg%3Bhttp%253A%252F%252Fwww.noupe.com%252Fphotography%252Fminimalist-art-photography.html%3B550%3B481

Journal 2 JB

http://www.google.com/imgres?imgurl=http://www.allgraphicdesign.com/graphicsblog/wp-content/uploads/2009/05/playground.jpg&imgrefurl=http://www.allgraphicdesign.com/graphicsblog/2009/05/08/logo-design-inspiration-best-of-cool-logos-part-iii/&h=210&w=328&sz=9&tbnid=pRy9LcQ8oyZ-KM:&tbnh=122&tbnw=190&zoom=1&usg=__VOaaMUu9vy79GL5Wt3UvOq3w3gY=&docid=RdVRcXjqmsD3jM&hl=en&sa=X&ei=g4Y8UsK3HYTA4AOkyICABg&sqi=2&ved=0CC0Q9QEwAQ

I think this text is expressive because it turns the Y and G into a slide. This clearly connects to its theme because the word is "playground." A slide is a key element in a playground. I think the designer was creative in turning two of the letters into a slide. Stylized text plays an important role in getting across the meaning of the word.

https://www.google.com/search?q=creative+logo+playground&bav=on.2,or.r_qf.&bvm=bv.52434380,d.dmg,pv.xjs.s.en_US.RJfod4swqLE.O&biw=1889&bih=851&dpr=1&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=SII8UriwFtK34AOqnoG4Cw#hl=en&q=tsunami+logo&tbm=isch&um=1&facrc=_&imgdii=_&imgrc=0LnXzArNpH6oxM%3A%3BSEV2Yz1KzTvPVM%3Bhttp%253A%252F%252Fwww.yasin.guezeldal.com%252Fwp-content%252Fuploads%252F2013%252F06%252Ftsunami-logo.jpg%3Bhttp%253A%252F%252Fwww.yasin.guezeldal.com%252Fsemantically-clever-logos%252F%3B530%3B381

This text is expressive because you first look at it and see the word "tsunami." But, the S is actually stylized text connecting to the meaning of the word. The S is turned into a giant wave shape. This is supposed to convey a tsunami wave. The designer was very creative to incorporate a wave into the word "tsunami" to connect to the meaning.

https://www.google.com/search?q=creative+logo+playground&bav=on.2,or.r_qf.&bvm=bv.52434380,d.dmg,pv.xjs.s.en_US.RJfod4swqLE.O&biw=1889&bih=851&dpr=1&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=SII8UriwFtK34AOqnoG4Cw#hl=en&q=swing+studio&tbm=isch&um=1&facrc=_&imgdii=_&imgrc=1FuWr4l14DIqsM%3A%3B9m-NOYbT6JYUEM%3Bhttp%253A%252F%252Fimages.digcms.com%252Fswing-studio-logo.jpg%3Bhttp%253A%252F%252Fdigcms.com%252F2011%252F03%252F05%252Famazing-logo-designs%252Fswing-studio-logo%252F%3B450%3B224

This is a great use of stylized text. The word is "swing" and the letters are all hanging from a swing set. The way the letters are placed it looks like they are swinging back and forth. This was a very creative use of stylized text because the way the word "swing" is turned into a swing set. This clearly connects to the message the designer is trying to get across.

https://www.google.com/search?q=creative+logo+playground&bav=on.2,or.r_qf.&bvm=bv.52434380,d.dmg,pv.xjs.s.en_US.RJfod4swqLE.O&biw=1889&bih=851&dpr=1&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=SII8UriwFtK34AOqnoG4Cw#hl=en&q=creative+logo+loop&tbm=isch&um=1&facrc=_&imgdii=_&imgrc=4Sizwgi-FVlODM%3A%3BixdnqZ771m6lKM%3Bhttp%253A%252F%252Fwww.thetoptenz.net%252Fwp-content%252Fuploads%252F2013%252F03%252F_d_improd_%252Fcreative-logo-design-DJ-Loop_f_improf_500x247.jpg%3Bhttp%253A%252F%252Fwww.thetoptenz.net%252Fclever-logos%252F%3B500%3B247

This is a creative use of stylized text. It says "DJ Loop." The word "Loop" appears to be all made of one line looped together. This was creative because the style of the text relates directly to what the word is saying. Also, in between the word loop there are play, rewind, and fast-forward symbols because he is a DJ and remixes music.

https://www.google.com/search?q=creative+logo+playground&bav=on.2,or.r_qf.&bvm=bv.52434380,d.dmg,pv.xjs.s.en_US.RJfod4swqLE.O&biw=1889&bih=851&dpr=1&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=SII8UriwFtK34AOqnoG4Cw#hl=en&q=creative+logo+golf&tbm=isch&um=1&facrc=_&imgdii=_&imgrc=S8lHQwOBMrc8vM%3A%3B79fJ6Ze4n4AvBM%3Bhttp%253A%252F%252F2.bp.blogspot.com%252F-bX9sFzsvN7Y%252FTgqwRe4YLiI%252FAAAAAAAAUA4%252FnAQtjcFDOIo%252Fs1600%252F2.png%3Bhttp%253A%252F%252Fmowdesign.blogspot.com%252F2011%252F06%252Fcreative-golf-logo-design-examples.html%3B325%3B260

This is a creative use of stylized text. The word is "golf" and the letters are made out of golf clubs. The "O" is a hole for the ball to go into. The "G," "L," and "F" are golf putters. The little line to make the letter an "F" is created by using a tiny golf ball. This was creative because the way the word was written shows exactly what the word means.

Designs in Illustrator JB













Journal 1 JB

https://www.google.com/search?q=creative+use+of+negative+space&bav=on.2,or.r_qf.&bvm=bv.51495398,d.dmg,pv.xjs.s.en_US.Zn0fveqivGU.O&biw=1444&bih=816&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=xoQfUqKtKdXHsATM-oDQBA#hl=en&q=wine+forest&tbm=isch&um=1&facrc=_&imgrc=gkjv9MewsQAaDM%3A%3BBuTzHq922TaCuM%3Bhttp%253A%252F%252Fs3.amazonaws.com%252Flogospire%252F3702%252Foriginal%252F3702.png%253F1271144651%3Bhttp%253A%252F%252Fwww.logospire.com%252Flogos%252F3702%3B320%3B260

The designer used negative space in this image creatively. The positive space is trees in a forest. The negative space creates wine bottles since the logo is for Wineforest.

https://www.google.com/search?q=creative+use+of+negative+space&bav=on.2,or.r_qf.&bvm=bv.51495398,d.dmg,pv.xjs.s.en_US.Zn0fveqivGU.O&biw=1444&bih=816&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=xoQfUqKtKdXHsATM-oDQBA#hl=en&q=hartford+whalers&tbm=isch&um=1&facrc=_&imgdii=_&imgrc=iX8SWClUMnaBBM%3A%3BTkyx_AF56zwU9M%3Bhttp%253A%252F%252Fwww3.images.coolspotters.com%252Fwallpapers%252F48084%252Fhartford-whalers-mobile-wallpaper.jpg%3Bhttp%253A%252F%252Fcoolspotters.com%252Fteams%252Fhartford-whalers%252Fwallpapers%252F48084%3B320%3B480

The designer for the Hartford Whalers logo used negative space creatively. The positive space looks like it is the tale of a whale on top of a W which stands for Whalers. The negative space is an H for Hartford.

https://www.google.com/search?q=creative+use+of+negative+space&bav=on.2,or.r_qf.&bvm=bv.51495398,d.dmg,pv.xjs.s.en_US.Zn0fveqivGU.O&biw=1444&bih=816&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=xoQfUqKtKdXHsATM-oDQBA#hl=en&q=8+fish&tbm=isch&um=1&facrc=_&imgrc=Qm6lf0CX7jRIsM%3A%3Bl4J4PCXCbWemGM%3Bhttp%253A%252F%252Flogofaves.com%252Fwp-content%252Fuploads%252F2009%252F05%252F8fish_m.jpg%3Bhttp%253A%252F%252Flogofaves.com%252F2009%252F05%252F8-fish%252F%3B500%3B247

The designer of the 8FISH logo was very creative. If you are focusing on the positive space, it looks like there are only four fish. But then if you focus on the negative space, there are four more fish. In total there are eight fish between the positive and negative space.

https://www.google.com/search?q=creative+use+of+negative+space&bav=on.2,or.r_qf.&bvm=bv.51495398,d.dmg,pv.xjs.s.en_US.Zn0fveqivGU.O&biw=1444&bih=816&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=xoQfUqKtKdXHsATM-oDQBA#hl=en&q=ed's+electric&tbm=isch&um=1&facrc=_&imgrc=ZKyxMN8POqcxNM%3A%3B9GjvD09K0sSH6M%3Bhttp%253A%252F%252Flogopond.com%252Flogos%252F49a7a5e59ba48e99eb6d217576df3898.png%3Bhttp%253A%252F%252Flogopond.com%252Fgallery%252Fdetail%252F47306%3B325%3B260

The designer of the Ed's Electric logo was creative by making the positive space a plug and an outlet. If you then turn your focus to the negative space, it is an E to stand for Ed's Electric. You see two different things depending on what you are focused on. https://www.google.com/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1444&bih=816&q=creative+use+of+negative+space&oq=creative+use+of+neg&gs_l=img.3.0.0i24.583.18951.0.20558.28.16.4.8.10.0.45.667.16.16.0....0...1ac.1.26.img..5.23.703.pWIqcdn7_Rk#hl=en&q=logos+that+use+negative+space&tbm=isch&facrc=_&imgdii=_&imgrc=0ehqX1Yn1KU4NM%3A%3BJOrWrJZ0wounuM%3Bhttp%253A%252F%252Fcreativebits.org%252Fsites%252Fdefault%252Ffiles%252Fpaint-the-city-logo-negative-space.jpeg%3Bhttp%253A%252F%252Fcreativebits.org%252Fcity_paints%3B570%3B282

The designer of the Paint the City logo made you see a paint bucket with spilled paint if you focus on the positive space. If you turn your focus to the negative space, you will see the cityscape. This way by changing your focus, you will see both pictures that have to do with the logo.

JB https://www.google.com/search?q=ben+and+jerry's&source=lnms&tbm=isch&sa=X&ei=4yseUvGuKI3b4APJ04CoCw&sqi=2&ved=0CAcQ_AUoAQ&biw= 1444&bih=816#facrc=_&imgdii=_&imgrc=nmrmZlBy13H-DM%3A%3Bnq6eXJOZAImS4M%3Bhttp%253A% 252F%252Fs3.amazonaws.com%252 Frapgenius%252Ffilepicker%25252FIh7YAvWFTueeJ4CXl2Dc_Ben_and_Jerry.jpg%3Bhttp%253A%252 F%252Frapgenius.com%252F1720899%252FBob-headband%252FI-am-so-cold-nigga-like-ben-and-jerry%3B1469%3B405

I chose this logo because I work at Ben and Jerry's in West Hartford Center.