Rumley,+Ananicole

Corporate Identity Package



Journal 6

Source:http://www.google.com/searcq=food+advertising&safe=active&source=lnms&tbm=isch&sa=X&ei=PkHMUvLEDYqzsQS74oHQDQ&ved=0CA

I think that this is a very affective advertisement showing how smoking ages you. I especially like it because its easy to understand, and it's got a piece of humor in it too. A person of any age would be able to understand this advertisement.Lastly, I like the way the picture takes up most of the space, with the company's logo in smaller print on the bottom right- hand corner. This way, the text doesn't take away from the advertisement itself.

Source:http://www.google.com/searchq=food+advertising&safe=active&source=lnms&tbm=isch&sa=X&ei=PkHMUvLEDYqzsQS74oHQDQ&ved=0C

I think that this is a very well done advertisement because of the old fashioned theme. I also liked the color scheme because it goes along with the old fashioned theme very well. The font of the silly putty is very entertaining because it is one of the things that catches your eye right away when you look at the advertisement. Lastly, the information included in the advertisement is very helpful because of the descriptiveness so you know what your buying.

Source:http://www.google.com/searchq=food+advertising&safe=active&source=lnms&tbm=isch&sa=X&ei=PkHMUvLEDYqzsQS74oHQDQ&ved=0C

I think that this advertisement is successful because its appealing to both children and adults. The color scheme helps because of the way they contrast and blend together. The child on the logo may attract children to the candy because of how happy and friendly he looks as well. Lastly, i love the way that the words "Everybody Likes" are in all different colors because it adds something extra to the advertisement.

Source:http://www.google.com/searchq=food+advertising&safe=active&source=lnms&tbm=isch&sa=X&ei=PkHMUvLEDYqzsQS74oHQDQ&ved=0C

I think that this advertisement is very successful because this logo can also appeal to both children and adults. I say this because the colors complement each other, and blend nicely to make it look that much more professional and clean. Also, the way the child mother and father in it make it look like a happy family, appealing to any adults looking at the picture. Also, children may enjoy seeing a child that is around the same age as them enjoying this candy, and tempt them to want to buy it that much more.

Source:http://www.google.com/searchq=food+advertising&safe=active&source=lnms&tbm=isch&sa=X&ei=PkHMUvLEDYqzsQS74oHQDQ&ved=0C

This is one of my favorite advertisements in this journal because of the simplicity and the cleanliness of the advertisement. I say this because the colors blend and compliment each other nicely, not making anything stick out. I also like how the title is the focal point of the advertisement. Lastly, I love how there is an actual picture in the background of the Cheerios.

Journal 5

Source: http://www.google.com/imgres?imgurl=http://2.bp.blogspot.com/

This business card is unique because of the barcode. I love this aspect of the card because it brings technology into the business and makes it seem more professional. Also, the colors are both child and adult friendly targeting a larger audience. Lastly, The text is appropriate for the business because it's whimsical just like the shop itself.

Source: http://www.zazzle.com/dog+theme+businesscards

This logo is very creative because it can be used as a brush for your dog. It also even has the traditional text on it like the business name, and the phone number. Also, I loved the pattern and how it was only in black and white so that it wouldn't be too busy. I also thought that since it was in the shape of a dog with a brush, it was obvious that it was for a dog grooming service.

Source: http://www.google.com/search?q=creative+business+cards&source=lnms&tbm=isch&sa=X&ei=2B6WUq-tJImrsASQ-

This logo really stood out to me because of the idea. I love it because since these people are business partners, they put their business cards together almost like a puzzle. They also used contrasting colors that made sense to the design. I also liked how if the business cards were separated, the designs would still work and make sense.

Source: http://www.google.com/search?q=creative+business+cards&source=lnms&tbm=isch&sa=X&ei=2B6WUq-tJImrsASQ-

This logo is very unique because the lettering and design are combined. The scissors are used in the word dog and groomer like an acronym. Also, the Journal 4

Source: https://www.google.com/searchhl=en&site=imghp&tbm=isch&source=hp&biw=1919&bih=882&q=monster+logos&oq=monster+logos&gs_l=i

This logo is perfect for the energy drink it represents because the signature drink itself is green, just like the logo. Also since the background of the logo is black, the logo colors just pop even more. Also the logo is supposed to look gory and almost scary, and I think that this was accomplished in the text font itself. Although, when the green was added to the "m" it enhanced the entire logo.

Source:https://www.google.com/searchhl=en&site=imghp&tbm=isch&source=hp&biw=1919&bih=882&q=sweet+frog+logo&oq=sweet+frog+logo&gs_l

This logo is perfect for the company it represents because of the characters. I say this because when children look at is, they may want to go to this frozen yogurt shop instead of another. Also, the light colors catch your eye if you saw it, so you may want to go there because of how cute, innocent, and playful the frogs on the logo looked. Lastly, I thought that it was clever to put pink and green in the logo because the pink would appeal more to girls, and green to boys.

Source: https://www.google.com/searchhl=en&site=imghp&tbm=isch&source=hp&biw=1919&bih=895&q=logos&oq=logos&gs_l=img.3..0l10.700.1907.

This logo is perfect for the store because it captures the attention of the target audience. The target audience is mature adults, so the old fashioned curly letters are appropriate. This logo is also successful because the simplicity of it makes it that much better. Also, the fact that the letters are curly makes the logo even better because the patterns in the store are curly so they match that much better.

Source: https://www.google.com/searchhl=en&site=imghp&tbm=isch&source=hp&biw=1919&bih=895&q=logos&oq=logos&gs_

This logo is perfect for the brand because it's for kids, so the fact that there is a cartoon character incorporated in the logo makes it that much better. Also, since this brand is for girls the pink, brown, and yellow color choices were wise because girls would definitely not want to wear something that was blue and green. Also, the logo has a simple text that offsets the more detailed owl. Lastly, the plain white background makes the design in the logo pop even more.

Source:https://www.google.com/searchhl=en&site=imghp&tbm=isch&source=hp&biw=1919&bih=895&q=logos&oq=logos&gs_l=img.3..0l10.700.1907.

This logo is perfect for

Journal 3

Minimalism is when you try to make a picture as simple as you can.

This is a minimalism picture because it's done as simply as posible. Especially since the colors mainly consist of browns and the brightest color is red, so it pops against the dull background. Lastly, the person in the picture doesn't have many details like hands or feet so the messaga gets across much easier.

This is an example of minimalism because you can easily tell that it's a picture of pac man, but its obviously done without unnecessary detail. The way the neon stands out against the black wall also helps. lastly, the characters doesn't have any eyes or features that would take away from the simplicity of the picture.

This is an example of minimalism because the picture obviously represents a stormy day because of the opaque background against the few white clouds. Also, this picture was done as simply as possible. In other words, there were no details in it that could be removed without making the picture confusing, or the message not being able to get across to the viewers.

This picture is a very good example of minimalism because like the pac man picture, against the dark background, the neon really stands out. Also, you can easily tell that the picture is of colored pencils. Lastly, just like the stormy day picture if you removed any detail from the picture it would be confusing or not make sense.

This image is a very good example of minimalism because you can obviously tell even without the words that this is a symbol of some type of celebration because of the balloon. The words just specified what type of party. Lastly, the simplicity of the picture makes it that much more visually interesting.

Journal 2

I choose this logo because it is the perfect example of using stylized text. I say this because there is an obvious theme I think that this logo is creative because the dog is holding the root beer like a mascot, which most logos dont have. I think that the colors are also a good choice because they contrast well, like with the letters of the words are easily readable against the red background. Lastly, i could tell that the theme of this logo was the old west, because of the style of the font.

I choose this logo for three reasons. my first reason is that the colors of the words contrast so well, that they stick out. Also, the negative space creates an arrow which I thought was unique since I never saw another logo that did this. When I saw this logo, I also noticed that its simplicity was surprisingly eye catching. Not too many logos are as simple as this.

I choose this logo because I loved the way that the colors contrasted so the red words stood out against the yellow background. Also, I thought it was unique how the logo had a yellow drop for a background, since the title is Sun Drop. Soda logos also tend to be the name of the brand, with just an effect added to it. As you can see, this logo has a very subtle design behind it, making it interesting to look at.

I choose this logo because when I was scrolling through logos on google images, I noticed that the pink parts of the logo make a 31. This symbolizes how many flavors of ice cream that baskin robins has. I wanted to research other reasons why the 31 was in the logo, and found that there were 31 flavors of ice cream for each day of the month. I also liked the way the logo border had a slight shadow effect.

I choose this logo because I loved the way the letters of the logo curled and enter wined with each other, making a signature effect. I also liked the subtleness of the dash mark indicating the space in between the words. Another thing that I liked about this logo is that there was a picture of the Coca- Cola in the original bottle. Since there are few logos that are circular, I feel that doing this made this logo stick out even more.









Journal 1

 Source: http://designbinge.wordpress.com/2011/08/11/superb-logo-des...ive-space/

I choose this photo to show how some artists use negative space. The negative space in this picture is the spoon, and the dialogue bubble. the positive space is there to allow the readers to draw their attention to the negative space.

Source: http://www.logodesignlove.com/negative-space-logo-design

I choose this photo because it was a very clear example of how negative space can be the focal point of a picture. the positive space is the key, and the negative space is the skyline and the sun. Lastly,



Source: https://www.google.com/search?q=utilizing+negative+space&bav=on.2,or.r_qf.&bvm=bv.51495398,d.dmg,pv.xjs.s.en_US.M4-

I believe this photo is a great example of utilizing negative space, because the positive space really helps to see what the negative space is supposed to look like. The positive space is two hands forming a tree. The tree is the negative space.

Source: http://pelfusion.com/using-negative-space-effectively-in-logos/

I choose this logo to demonstrate the uses of positive and negative space because i believe it is best when used in a subtle way, which is what this logo does. The positive space in this logo is the black u and a. the negative space is the white s.



Source: https://www.google.com/search?q=utilizing+negative+space&bav=on.2,or.r_qf.&bvm=bv.51495398,d.dmg,pv.xjs.s.en_US.M4-

I choose this picture to demonstrate positive and negative space because none of my other pictures doubled. for instance, this picture is a lion, and a bird, while my first picture was just a skyline on a key. So in this picture, the positive space is the lion bird and the text. The negative space is everything else in the picture. Source: http://www.yelp.com/biz_photos/sweet-frog-catonsville?select=Q2Ombuu_kSSmGoqU52C8yw#Q2Ombuu_kSSmGoqU52C8yw

I choose the logo Sweet Frog because frozen yogurt is amazingly delicious.